The Ask

DAVINCI Custom Furniture and Design has been providing hip and fashionable custom furniture and accessories to Los Angeles since 2004. Yet their custom, eye-catching style did not carry over to their website which was outdated, uninformative, and visually bland. Luminous was contacted to raise their viral game to the high standard they bring to their design services.

The Plan

To start from scratch with a new web design that is organized, informative, and which captures DAVINCI’s signature style, marrying bold colors and modernity with sophisticated simplicity.

Their furniture, upholstery, accessories and style suggest both vivid, uninhibited artistry and cool confident minimalism, yet their website undermined that effort, with an old, uninspiring visual template, frustrating navigation options, and a lack of content. We cleaned this up and created a new template that got out of its own way and brought the attention back to the incredible work DAVINCI does.

The Results

One look at DAVINCI’s new homepage compared to the old model highlights just how crucial an elegantly modern, smart looking, easy-to-use website is to a business that is selling itself on taste. We’re happy to report increased traffic to the DAVINCI website, as well as their blog, Instagram, and Facebook page.