jem electronics

video production

JEM Electronics approached Luminous with the task of creating a new video for their website that would target potential clients and distinguish themselves from their competition in both quality control and customer service. JEM wanted to grab the audience’s attention with a lighthearted, comedic opening and then transition into eye-catching, on-the-floor production footage with the company’s owner introducing himself and what makes JEM Electronics a superior wiring manufacturer. After giving their input, and signing off on the script, we produced a final product that exceeded their expectations, helping them attract a host of new clients and hundreds of views right away. For a niche market with very specific clientele, this level of reception was unexpected not only for sheer numbers, but also for how quickly they accumulated.