rhode island lottery
GRAPHIC DESIGN + video production + Radio
What TYPE of Winner Are You?
We developed a campaign designed to raise Keno awareness in general while building a broader game audience with dynamic content and messaging that had a decidedly youthful appeal. It worked. The Rhode Island Lottery reported an unprecedented 71% improvement in reaching the daily keno sales goal during the first 28 days this campaign ran. To keep the winning streak going, we're currently working with our friends at Rhode Island Lottery creating new content to expand the campaign.