Every institution needs a brand revival now and then, and Elizabeth City State University recruited Luminous to help promote theirs, emphasizing a historic legacy while promoting a bold new vision for the years ahead. We set out to create a new, simpler, and more modern website template that would feature a video we produced, highlighting the college’s rich past while promoting their new logo and mission statement. ECSU’s presentation has a now sleeker and more contemporary vibe for its newest generation of prospective students and undergrads. Opening on a timeline of the university’s historic milestones, the video forges ahead with stunning campus footage accompanied by bold text illuminating ESCU’s trail-blazing past and future. The site is experiencing more traffic, enrollment is up, and new interest in the university is spreading.